The Chartered Institute of Export and International Trade
Trade
The Chartered Institute of Export and International Trade (trade/marketing/tech) replaced fragmented, manual marketing processes with a unified Marketing Hub, achieving a centralised source of truth and reducing coordination time by over 40%.
Replace fragmented Excel/email processes with a unified marketing operations system.
Marketing relied on ad-hoc spreadsheets and manual updates across teams. No version control, visibility, or workflow standardisation.
Designed and implemented an end-to-end Marketing Hub platform, integrating briefs, results, campaigns, value drivers, and finance tracking.
Centralised source of truth for all marketing activity. Time spent on coordination reduced by >40%.
