The Chartered Institute of Export and International Trade
Trade
The Chartered Institute of Export and International Trade (trade sector) faced difficulty linking marketing efforts to commercial outcomes; by integrating “Value Drivers” and “Freemium” collections with finance data, they achieved data-driven marketing decisions and improved ROI visibility.
Align marketing outputs with revenue and product KPIs.
Hard to link marketing effort with commercial outcomes.
Added “Value Drivers” & “Freemium” collections tied to finance data.
Enabled data-driven marketing investment decisions; improved ROI visibility.
