The Chartered Institute of Export and International Trade
Trade
The Chartered Institute of Export and International Trade (Trade, Marketing) centralized scattered brand assets, overcoming lost documentation, by creating a controlled-access library—resulting in reduced duplication and a single approved reference for the brand team.
Store and share brand wheel, audience personas, and market research assets.
Key brand documentation was lost across SharePoint, Teams, and PDFs.
Created a central library for persona documents with controlled access and version tagging.
Reduced search and duplication; brand team now works from one approved reference.
